Upslope Brewing Company - BackCountry Taproom
Traverse Image has been good friends and collaborators with Upslope Brewing for over a decade. Since the inception of their Backcountry Tap Room event, we've been there to capture this incredible celebration that perfectly embodies the idea that "beer tastes better after an adventure" - a sentiment we wholeheartedly endorse.
Our team's deep connection with Upslope allowed us to truly understand and showcase the spirit of this unique event. We hiked into the Colorado backcountry, equipment in tow, to document the entire experience - from the anticipation of the trek to the satisfaction of that first sip amidst stunning mountain vistas.
The project's goal was to create a compelling event recap video that would resonate with outdoor enthusiasts and craft beer lovers alike. We focused on highlighting the Backcountry Tap Room's distinctive concept, emphasizing Upslope's commitment to environmental stewardship and their innovative approach to connecting with their audience.
Project Deliverables:
1 main event recap video (3-5 minutes)
3 shorter social media cut-downs (30-60 seconds each)
High-resolution still photography package
Behind-the-scenes footage for future use
Through these deliverables, we helped Upslope showcase this unique event and reinforce their brand identity as a brewery that celebrates the perfect pairing of craft beer and outdoor adventure - a mission we've been honored to support year after year.
