PeopleForBikes
For the past four years, Traverse Image has been on an exhilarating ride with PeopleForBikes, channeling our shared love for bikes into a powerful visual narrative. Our collaboration began with a simple yet profound mission: making the world better through bikes. As passionate bikers ourselves, we embraced this vision wholeheartedly, recognizing the transformative potential of two wheels in creating healthier, more connected communities.
Our partnership with PeopleForBikes has been a journey of visual storytelling, advocacy, and community engagement. Through our lenses, we've captured the essence of cycling culture across America, from urban infrastructure improvements to joyful community rides. Each frame we've shot has been carefully crafted to showcase the accessibility, freedom, and sustainable living that bikes bring to our cities and towns. Our work has helped PeopleForBikes amplify its message, reaching millions of people and inspiring them to embrace the bike-friendly future we're all pedaling toward.
Over the years, our collaboration has evolved and expanded, tackling various aspects of bike advocacy. We've created compelling content for multiple campaigns, each designed to address different challenges and opportunities in the world of cycling. From promoting safe urban cycling infrastructure to highlighting the economic benefits of bike-friendly communities, our visual stories have played a crucial role in PeopleForBikes' mission to make biking better for everyone.
Our work with PeopleForBikes has included:
SPRINT Video Campaign
NATCO Video Campaign
2 seasons of international production on the Advocacy Academy
Social media cutdowns
Animated data visualizations
Brand logo slates
Check out the Advocacy Academy
