Nite Ize - Life’s Adventure Kit campaign
Traverse Image partnered with Nite Ize to create their "Life's Adventure Kit" campaign, a comprehensive 2018 Branded Content Media Package that brought their innovative products to life. This ambitious project, one of the largest in Traverse Image's portfolio, perfectly aligned with our expertise in showcasing outdoor culture and making products shine. Our team crafted a diverse range of visual content that captured the spirit of invention and adventure at the heart of Nite Ize's brand.
At the core of the campaign was a powerful Brand Anthem Film, exploring the theme "We are all Inventors" or "The Spirit of Invention." This documentary-style short film delved into Nite Ize's brand story, culture, and founders, setting the tone for the entire campaign. We also produced a series of Product Launch Videos and Lifestyle Videos, each showcasing how Nite Ize's innovative gear enhances the lives of various community members, from action adventurers and outdoor sportsmen to DIY enthusiasts and fitness buffs. Through compelling storytelling and high-quality visuals, we successfully highlighted Nite Ize's commitment to improving life's adventures through its inventive products.
Project Deliverables:
- 1 Brand Anthem Film (2-3 minutes)
- 3 Product Launch Videos (45-60 seconds each)
- 9 Product Launch Teasers (15-20 seconds each)
- 6 Lifestyle Videos (45-60 seconds each)
- 15 Lifestyle Teasers (15-20 seconds each)
- Comprehensive Still Photography Package
- 30 Social Media Cut-downs
This diverse range of content provided Nite Ize with a versatile toolkit for their marketing efforts, helping them secure multiple awards for their Run-Off Bags and other outdoor products.
- BEHIND THE SCENES -
- PRODUCT PHOTOGRAPHY -
